Year-End Letter from Chuck
I can’t believe 2019 is almost over and it is time for my year-end letter. In this letter, I will highlight trends and opportunities in your local marketing. This year-end report will give you a comprehensive framework that identifies the major marketing programs and business practices you need to be taking advantage of to be the undisputed leader in your local market.
In this report, I will identify six marketing program dimensions and 15 associated competencies impacting the performance of your roofing business. Read on to learn more about the tools you have at your disposal to level up your roofing company.
13 Ways To Improve Your Roofing Business Traffic In 2020 Using Google My Business
Throughout the report, I will offer “BrandBuilders,” which are point-blank questions about the implications of each section of your brand, forcing you to re-think your strengths, weaknesses, and assumptions. I ask that you keep in mind one overarching question as you absorb this information. What will it take to make you the leading brand in your local communities?
At Raise the Rank, we have one goal: to provide you with the solutions you need to acquire more clients, ensure consistent brand messaging, and maximize your return on investment through all available marketing channels. To that end, the intent of this report is to provide you with the data, research, and insights into marketing best practices that you can employ and scale to drive growth in your ever-important local market.
2019 In Review with Google
It has been the most volatile year with Google I have ever seen. Google released AI, artificial intelligence in all of its products, including Roofing Lead Services. I have seen numerous algorithm updates from Google which is nothing new or surprising and for the most, part they have all been good for us.
Google My Business
Everything we do has the end-user in mind and as long as we focus on the people that visit our site and Google Ads we should always be in good shape. I am going to do two podcasts that relate to this letter. One will be a shorter form and less detailed and one longer form with more detail in case you are interested in what is going on with Google and where Google is headed.
Together we basically started from a zero-sum game. SEO, search engine optimization and SEM, search engine marketing, were not being done on the scale that it is now. We now have a website with a lot of content to go after Google’s organic rankings. I will go much deeper into Google’s organic ranking in the podcast and a future YouTube video. This is an ever-changing animal and as a business owner, you really need to know what is going on in that world. Massive changes that Google is making each and every month makes the search landscape much different than it was just two years ago or even one year ago for that matter.